Tim’s blueberry muffins were the best blueberry muffins in the city.
No one knew why Tim’s blueberry muffins were the best in the city, except for Tim.
The secret was avocados.
Tim used avocados as the source of fat. He also used maple syrup as the sweetener. As such, Tim’s blueberry muffins were quite costly to make, and while he still charged quite a lot for them, the actual profit was marginal.
Once word was out that Tim’s blueberry muffins were the best blueberry muffins in the city, and he had regular line-ups out the door in the mornings, Tim was able to increase his supply orders, and thus get a lower price.
Tim, however, wasn’t satisfied with this. While he had initially started because he loved to bake muffins, he realized their profitability and wanted to increase that. So he gradually lowered the amount of avocado in each batch of muffins, replacing it with canola oil. He then lowered the amount of maple syrup, replacing it first with sugar, then with high-fructose corn syrup.
And while new people to his bakery shrugged their shoulders with indifference, there was enough of a residual customer base who, while noticing minor changes, had been brought to it slowly enough not to be concerned about it, and he could still be highly profitable.
Meanwhile, across the street, a new bakery opened, with what would soon become known as the best blueberry muffins in the city, once the anti-Tim group introduced their Tim-loving friends.